60th Anniversary of the Sofitel Brand

In 2024, the Sofitel brand celebrates its 60th anniversary with a series of exclusive events in its hotels around the world. One of these events took place at the La Brasserie Moderne restaurant in Warsaw, where chefs Paweł Kałuski from Sofitel Warsaw Victoria and Tomasz Iwańca from Sofitel Grand Sopot prepared a special five-course menu inspired by famous diamonds. Guests enjoyed dishes such as ostrich tartare, lobster consommé with langoustine dumpling, white sea bass fillet, and veal shoulder with sweet potato puree and potato croquette. The meal concluded with a dessert inspired by the black diamond Enigma, featuring blackcurrant, lime, and crispy strawberry.

The evening was enhanced by a performance from violinist Patrycja Piekutowska, who dedicated her piece "Paris" to the General Manager and Ambassadors of Sofitel Warsaw Victoria.

To mark its 60th anniversary, Sofitel plans to present numerous surprises throughout the year. Early in the year, the brand unveiled a new promotional film and announced a collaboration to emphasize Sofitel’s core values such as French enthusiasm, luxury, and warm service.

In April 2024, Sofitel launched a new advertising campaign featuring actors Gillian Anderson and Dali Benssalah. As part of this campaign, a short film titled "Encounter" was shot at the Sofitel Mexico City Reforma. Additionally, Sofitel announced a collaboration with Courbet, the first sustainable jeweler on Place Vendôme in Paris. Courbet designed an exclusive jewelry line symbolizing Sofitel’s diamond anniversary, comprising 18 unique pieces such as diamond pavé earrings, bracelets, necklaces, and rings.

A pioneer in French luxury hospitality, Sofitel has been promoting the French art of living worldwide for 60 years. The brand opened its first hotel on June 26, 1964, in Strasbourg, a region known for its exquisite cuisine, beautiful architecture, and picturesque landscapes. Ten years later, Sofitel began its international expansion, becoming the first French luxury hotel brand to operate on every continent.

Sofitel Warsaw Victoria, opened in the fall of 1976 as Victoria Intercontinental, joined the Accor group in 2001 and was renamed Sofitel Warsaw Victoria. In 2026, the hotel will celebrate its 50th anniversary.