Accor Group Summarizes 2023
Accor, a global leader in the hotel industry, concluded the year 2023 with a record revenue of 5,056 million euros, marking an 18% LFL growth compared to the previous year. These results surpassed expectations, evidenced by achieving an EBITDA level exceeding 1 billion euros for the first time in history, as noted by Sébastien Bazin, Chairman and CEO of Accor. In the Polish market segment, the company recorded stable growth while preparing for the debut of the first Mövenpick hotels in 2024.
The breakthrough year of 2023 for Accor also includes robust demand for hotel services, resulting in new records in operational and financial performance. All regions and brand segments experienced significant growth, confirming the effectiveness of the group's management model and the efficiency of the new organization based on two divisions. Additionally, these results testify to the attractiveness of Accor's brands, distribution and loyalty tools, and financial discipline, key factors for further expansion and the realization of a vision of responsible hospitality.
In the context of the Polish market, Accor maintains stable growth, consistently implementing a portfolio expansion strategy. Poland is a key market for Accor in Central and Eastern Europe, where the company maintains high hotel occupancy rates and dynamic growth, planning to open over 15 new properties. Moreover, the introduction of the premium Mövenpick brand in 2024 represents a milestone in the development of Accor's portfolio in Poland, ensuring a new level of quality in the market. Ambitious development plans and result stability confirm the company's determination to build a strong presence in the market.