Accor Expands TRIBE Brand

Accor, a leading hotel group, is expanding its lifestyle brand TRIBE with the opening of TRIBE Riga City Centre in Latvia. This is the brand's first property in Latvia and the Baltic countries. Located in Riga's Art Nouveau district, the hotel features 81 designer rooms with views of the city or the internal courtyard, offering spaces ideal for relaxation, work, or play.

TRIBE, founded in 2017 in Australia, focuses on bold design and affordability, targeting individuals seeking stylish and modern spaces at a reasonable price. The newly opened hotel in Riga joins the brand's growing portfolio, which includes over 15 properties worldwide, from Perth to Paris. In the next five years, TRIBE plans to open more than 40 new hotels, with the majority in Europe, including its first property in Poland – TRIBE Kraków Stare Miasto, set to open in 2025.

TRIBE is rapidly expanding in Europe, with new hotels in Paris, Manchester, Düsseldorf, and Budapest, adding to existing properties like TRIBE Budapest Stadium. The brand emphasizes creating spaces that encourage social interaction, as highlighted by Philippe Bijaoui, Chief Development Officer Europe North Africa Accor. This strategy aims to provide additional value to guests and partners by offering modern and engaging spaces at an affordable price.